Strategic Group of Indonesia Retail Industry

This research aims to produce a strategic group map of the retail industry in Indonesia at PT Sumber Alfaria Trijaya Tbk. A is collection companies an with similarities strategy implementation, scope operations, and resources they use win competition. The method used case study method, namely series scientific activities carried out detail depth reveal event activity entity order gain in-depth knowledge about event. explores groups concerning position Tbk as one business players, including supermarket minimarket sub-sectors. results show mapping using indicators wide geographical coverage number outlets owned by industry. Indonesian consists sub-sectors: supermarkets minimarkets (such PT. Tbk), electronics Erajaya Swasembada Tbk); automotive (e.g., Mitra Pinasthika Mustika clothing textiles MapActivs Adiperkasa Tbk; Tbk).